Overview
Soul App
Company
Soul Labs
Timeline
2024
—
2025
Role
UI / UX Designer
Growth
292.000 Users + 1.4M TRXs
Overview
Soul is a cross-chain lending protocol that removes the need for bridges and wrapped assets. I led the UX structure and product flows to simplify a highly complex system into something users can actually understand and use.
Growth achieved
292k + Wallets Connected (users)
250k + Cross-chain Trxs
1.4M + Lending Trxs
Challenges
Designing a cross-chain lending aggregator introduced significant complexity in both information architecture and user trust. The platform needed to present data from multiple protocols and networks in a way that felt clear and comparable, without overwhelming users with technical detail.
Another key challenge was balancing the needs of different user types. More advanced users expect transparency, control, and detailed metrics, while less experienced users require guidance and simplicity. Creating an interface that supports both without fragmenting the experience required careful prioritization of information and progressive disclosure.
Additionally, trust and clarity were critical. In a DeFi context, users are making financial decisions, often across chains, so the interface needed to communicate reliability, risk, and system status through visual hierarchy, feedback, and consistent interaction patterns.








Results
The final design delivers a structured and intuitive interface that simplifies cross-chain lending interactions while maintaining transparency and control. By organizing complex data into clear, comparable views, users can make more informed decisions without unnecessary cognitive load.
The system balances advanced functionality with approachable design, supporting both experienced and less technical users through progressive disclosure and consistent interaction patterns. Overall, the product presents a more accessible and trustworthy experience within a typically complex DeFi environment.
Designed with intention, refined with care.
And probably tested at 2am with coffee.
©2026 AM.
Overview
Soul App
Company
Soul Labs
Timeline
2024
—
2025
Role
UI / UX Designer
Growth
292.000 Users + 1.4M TRXs
Overview
Soul is a cross-chain lending protocol that removes the need for bridges and wrapped assets. I led the UX structure and product flows to simplify a highly complex system into something users can actually understand and use.
Growth achieved
292k + Wallets Connected (users)
250k + Cross-chain Trxs
1.4M + Lending Trxs
Challenges
Designing a cross-chain lending aggregator introduced significant complexity in both information architecture and user trust. The platform needed to present data from multiple protocols and networks in a way that felt clear and comparable, without overwhelming users with technical detail.
Another key challenge was balancing the needs of different user types. More advanced users expect transparency, control, and detailed metrics, while less experienced users require guidance and simplicity. Creating an interface that supports both without fragmenting the experience required careful prioritization of information and progressive disclosure.
Additionally, trust and clarity were critical. In a DeFi context, users are making financial decisions, often across chains, so the interface needed to communicate reliability, risk, and system status through visual hierarchy, feedback, and consistent interaction patterns.








Results
The final design delivers a structured and intuitive interface that simplifies cross-chain lending interactions while maintaining transparency and control. By organizing complex data into clear, comparable views, users can make more informed decisions without unnecessary cognitive load.
The system balances advanced functionality with approachable design, supporting both experienced and less technical users through progressive disclosure and consistent interaction patterns. Overall, the product presents a more accessible and trustworthy experience within a typically complex DeFi environment.
Designed with intention, refined with care.
And probably tested at 2am with coffee.
©2026 AM.


