ANDREI M.
+  INFO
+  INFO

Architect turned Product & Creative manager for DeFi Apps, blending design thinking with usability and coherence. I lead product, UX, and creative strategies for Web3 apps, from initial wireframes to final_final launch. Skilled in translating complex tech into intuitive, user-first experiences. Passionate about building tools that matter.
09:33 pm

COPENHAGEN
DENMARK
SOUL DAPP
ABOUT
Soul is the first cross-chain and cross-protocol lending infrastructure, enabling users to supply assets on one chain and borrow from another without using bridges or wrapped assets. Soul is built to simplify DeFi, it removes the risks and complexity traditionally tied to cross-chain lending.
2024
GROWTH
292k + WALLETS CONNECTED
250k + CROSS-CHAIN TRXs
1.4M + LENDING TRXs
BEFORE & AFTER
The initial app home screen felt dense and technical, making it harder for users to understand where to start. The redesign brings a clearer hierarchy, cleaner navigation, and a more conversational way of presenting core actions. This is an entry point that reduces cognitive load and helps users move confidently through the app.
After
Before
BEFORE & AFTER
Originally designed like a traditional single-chain dashboard, the Markets page didn’t showcase Soul’s cross-chain strengths. The new version highlights multi-chain liquidity, unified risk metrics, and richer market data across chains. A clearer, more actionable markets experience for borrowers and lenders.
After
Before
ACTION PANNEL
Designed a single-screen modal where users can pick an asset and access all actions, lending, borrowing and repayments,with full position info visible on the right side.
MY ROLE
I worked and was responsible for defining UX flows, coordinating devs, and guiding design to deliver a product users could actually trust and use. (Most of the times designing too)
Freelance projects, collaborations and
full-time opportunities. Let's get acquainted.
SOUL DAPP
2024
Soul is the first cross-chain and cross-protocol lending infrastructure, enabling users to supply assets on one chain and borrow from another without using bridges or wrapped assets. Soul is built to simplify DeFi, it removes the risks and complexity traditionally tied to cross-chain lending.
ABOUT
292k + WALLETS CONNECTED
250k + CROSS-CHAIN TRXs
1.4M + LENDING TRXs
GROWTH
The initial app home screen felt dense and technical, making it harder for users to understand where to start. The redesign brings a clearer hierarchy, cleaner navigation, and a more conversational way of presenting core actions. This is an entry point that reduces cognitive load and helps users move confidently through the app.
BEFORE & AFTER
After
Before
Originally designed like a traditional single-chain dashboard, the Markets page didn’t showcase Soul’s cross-chain strengths. The new version highlights multi-chain liquidity, unified risk metrics, and richer market data across chains. A clearer, more actionable markets experience for borrowers and lenders.
BEFORE & AFTER
After
Before
Designed a single-screen modal where users can pick an asset and access all actions, lending, borrowing and repayments,with full position info visible on the right side.
ACTION PANNEL
Together with my team, I redesigned the Soul Labs website to reflect the protocol’s updated mission, vision, and product scope. We also created a dedicated fundraising page that supported the $10M raise and improved clarity across the main pages.
MY ROLE